More than a makeover. It’s a movement.

Currently in development — Casting Season 1

Design by Culture follows commercial real estate strategist Amberly Washington as she and her team give small businesses the space transformation, and the strategy behind it, they need to break through.

Each episode partners with an underestimated small business owner to reimagine their space, uncovering what's really been holding them back and rebuild from there. With every transformation, the series reveals how physical space can change not just a business, but a life, a legacy, and the culture of a neighborhood.

Filmed on location in Los Angeles for Season 1, as the city enters a pivotal moment of growth and investment.

What the Show Covers

  • The lived experiences behind overlooked or under-supported businesses

  • Spatial challenges — from leasing and location to visibility and design

  • The specific mix of tools each business actually needs: space, strategy, or story

  • A final reveal that reflects both beauty and utility

Why It Matters

Most renovation shows stop at the reveal. Design by Culture doesn't — because a beautiful space means nothing if the lease doesn't work, the story doesn't land, or the business still can't survive. It's real estate with empathy. It's design with intention.

Structure & Format

  • Hosted by Amberly Washington

  • Each episode is approx. 45 minutes via a network or streaming service

  • Filmed on location in spaces that reflect local identity and community roots, starting in Los Angeles for Season 1

  • Shared across YouTube, Instagram, and TikTok

Who It's For

  • Anyone who roots for small businesses

  • Small business owners ready to bet on themselves again

  • Viewers interested in entrepreneurship, real estate, and design

  • Brands, platforms, and investors looking to align with values-driven storytelling

  • Local leaders and community advocates who want to see their neighborhood represented

Nominate a Business

Know a business that deserves a second look? Tell us why here.

Want to Collaborate?

We're currently in development for our first season and open to strategic partners and sponsors aligned with our values. Inquire about partnering here.